FIRST 2 INTRO QUOTES:

Music lyrics have become increasingly explicit overtime, particularly with references to sex, drugs, and violence.

The majority of music video fans are adolescents. Even if they don't understand or recognized the lyrics, they cannot avoid the associations therein, both implicit and explicit.


IN BETWEEN ELLEN CLIP 1 & 2

Approximately 17% of male adolescents and 25% of female adolescents expressed that they liked their favorite song specifically cause the lyrics were a reflection of their feelings.


PART OF WRAP UP CONCLUSION

Analysis of the content in music videos is important because research has reported that exposure to violence, sexual messages, sexual stereotypes, and substance abuse in videos will produce significant changes in behaviors and attitudes of young viewers.



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